The Elusive Collectible Gnomes from The Masters: A Deep Dive into Augusta’s Most Wanted Souvenir
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For decades, patrons of The Masters have lined up at the crack of dawn for a chance to grab the greenest of green golf merchandise — but in recent years, there’s been one item that’s risen above the rest. It's not a hat, not a shirt, not even the coveted pimento cheese sandwich cooler.
It's the Masters Gnome.
What started as a fun novelty has become one of the most elusive and collectible items from Augusta National. Whether you're a seasoned patron or a collector hunting from afar, this blog post will explore the origin, value, rarity, and fandom behind the Masters gnomes — and how you might still score one (without paying triple on eBay).
🧙♂️ A Brief History of the Masters Gnome
While Augusta National has always been known for its understated elegance, the Masters gnome was a curveball. The first gnome appeared in the early 2010s — and at the time, it wasn’t seen as a must-have. It sat quietly on shelves next to coasters, mugs, and keychains.
Fast forward to 2020s, and the gnome drop has become an all-out frenzy.
Each year, the gnome design changes slightly, featuring new poses, hats, outfits, and accessories — all while wearing the signature green jacket. Over time, they’ve featured mini lawn flags, golf bags, folding chairs, and even Augusta’s famed peach ice cream sandwich (more on that later).
💸 Why Are Masters Gnomes So Popular?
1. Limited Supply
Only a small number of gnomes are released each year, and they’re available exclusively on-site during Masters week. That means if you're not in Augusta in April, you’re out of luck — unless you want to pay resale prices.
2. Ever-Changing Designs
Each year’s gnome is completely unique. Collectors now see them like trading cards — must-have pieces of memorabilia that represent each year’s tournament.
3. The Resale Boom
A $49 gnome from the Masters pavilion can easily sell for $150–$300 on platforms like eBay or Facebook Marketplace — especially once the event ends.
4. Fun Factor
There’s something undeniably charming about a bearded little Augusta mascot in a green jacket, celebrating golf in the quirkiest way possible.
🧊 The 2025 Peach Ice Cream Gnome: This Year’s Star
The 2025 Masters introduced what might be the most talked-about gnome to date: the Peach Ice Cream Gnome.
Wearing a miniature Masters t-shirt with the iconic peach ice cream sandwich design on the front, this year’s gnome holds:
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A peach sandwich in one hand
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A Masters chair in the other
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A sly little smile that says, “I waited in line at the merch tent too”
Collectors were scrambling. Social media lit up. Within hours, this gnome was gone from the Pavilion shelves. Some attendees reported seeing full pallets wiped clean by 9:00 AM on Monday practice round day.
🍑 This gnome celebrates what many consider the second best part of the Masters experience — the food. Pairing that with one of the most collectible items was a genius move by Augusta National.
📈 Gnome Value Over Time
Here’s a quick look at what Masters gnomes have resold for over the past five years:
| Year | Gnome Theme | Original Price | Resale Price |
|---|---|---|---|
| 2021 | Chair & Flag | $49 | $120–$200 |
| 2022 | Umbrella Pose | $49 | $140–$225 |
| 2023 | Club Bag | $49 | $175–$250 |
| 2024 | Folding Chair w/ Hat | $49 | $150–$275 |
| 2025 | Peach Ice Cream | $49 | $200–$350+ (and rising) |
🎯 These are estimates based on eBay and collector groups. Special edition or still-in-box gnomes can fetch even higher prices.
🔍 Where to Find Masters Gnomes (If You Missed the Tournament)
If you didn’t get to attend the tournament (or the merch pavilion), here are the best ways to still get your hands on a 2025 Masters gnome:
1. eBay
The most active marketplace — but prices are often steep. Look for sellers with strong feedback.
2. Facebook Marketplace & Groups
There are several Masters merchandise groups where fans trade gear at fairer prices.
3. GreenJacketGear.com
At Green Jacket Gear, we specialize in bringing authentic Masters gear to fans at better prices than mmogolf.com and other resale sites. We carefully source a limited number of items — including the 2025 gnome — and keep prices accessible for collectors and fans.
👉 Check our Collectibles page for current availability.
🤫 Insider Tip: How to Get a Gnome in 2026
If you’re planning to attend The Masters in the future, here’s your gnome-hunting game plan:
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Arrive early: The Masters Shop opens at 7 AM during practice rounds. Get there before gates open.
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Go straight to the Pavilion: Don’t stop for photos or breakfast — head directly to the merch tent.
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Ask an employee: Gnomes aren’t always prominently displayed. Ask where they’re stocked.
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Buy 1: They may limit purchases per badge holder — usually 1 max.
💡 Bonus move: Ship it home using the on-site shipping desk so you don’t have to carry it around.
🧠 Final Thoughts from a Masters Collector
I’ve been going to Augusta for over a decade, and I’ve seen trends come and go. But the Masters gnome has staying power. It’s quirky, collectible, and uniquely tied to the magic of being there in person.
Whether you’ve got a full shelf of them or you’re hunting for your first, the gnome isn’t just a decoration — it’s a symbol of your connection to golf’s greatest week.
And while you could overpay on a random resell site, we built GreenJacketGear.com so fans like you could find authentic Masters items — including gnomes — even when they aren't able to attend the event themselves.