Peach Ice Cream Sandwich: The Snack That Took Over Augusta

Each April, thousands of lucky golf fans step onto the pristine grounds of Augusta National Golf Club with one thing in mind: witnessing golf’s greatest tradition. But in recent years, a new tradition has emerged—one that’s just as sweet as a Tiger fist pump on 16.

We’re talking about the Peach Ice Cream Sandwich.

Once a hidden gem among The Masters' famed concession offerings, this frozen treat has taken on a life of its own. From long lines at the concession stands to limited-edition merchandise inspired by the snack, the peach ice cream sandwich has officially gone from refreshing dessert to full-blown cultural icon at Augusta.

Here’s how it happened—and where the obsession is going next.

🧊 What Is the Peach Ice Cream Sandwich?

For the uninitiated, the Peach Ice Cream Sandwich is a hand-held frozen dessert sold only during Masters week at Augusta National. It consists of:

  • Locally sourced peach ice cream

  • Two soft sugar cookies acting as the sandwich shell

It’s cold, creamy, sweet, and undeniably southern. But what really makes it special? It’s only available at Augusta—and only for one week a year.

⏳ From Underrated to Iconic

The Peach Ice Cream Sandwich has been quietly available at Augusta for years, but it didn’t always have the cult status it does now. For a long time, it played second fiddle to staples like:

  • The Pimento Cheese Sandwich

  • The Egg Salad Sandwich

  • Georgia Peach Ice Tea

  • Classic Moon Pies

That changed in the early 2020s, when attendees started posting glowing reviews and perfectly timed Instagram photos of the snack mid-bite. Word spread, lines grew, and now? It’s one of the first items to sell out daily.

By 2023, fans were joking that the sandwich had its own gallery following it around the course.

📸 Peach-Inspired Merch: The 2025 Explosion

The hype hit a whole new level in 2025, when Augusta National leaned into the craze and introduced official peach ice cream sandwich merchandise.

The must-haves included:

  • The Peach Ice Cream Gnome: A Masters garden gnome holding the sandwich and wearing a matching peach-themed shirt.

  • The Peach Tee: A soft cotton t-shirt with a printed peach sandwich on the chest—subtle, but instantly recognizable to those in the know.

Collectors scrambled. Photos flooded social media. And just like that, the peach ice cream sandwich wasn’t just something you ate—it was something you wore.

🍑 Looking for 2025 Peach Gnome merch or the tee? Check our Full Shop page before they melt away.

💬 Fan Reactions (Because Yes, It’s That Serious)

The Masters is known for tradition. So when something new makes waves, it usually divides the crowd.

Not this time.

Fans have fully embraced the peach sandwich with the kind of passion usually reserved for Amen Corner and green jackets.

Here are just a few overheard quotes and online reactions:

  • “This is the only reason I stood in the concession line three times today.”

  • “I’d trade a patron badge for a lifetime supply.”

  • “Peach > Pimento. There, I said it.”

  • “Someone please ship me 10 of these on dry ice.”

We feel you.

📍 Where to Find It (And Why You Can’t)

Now for the tough part: you can’t get the peach ice cream sandwich anywhere else.

It’s made exclusively for the tournament, with no plans for year-round distribution. That means no souvenir shops, no online store, no pop-ups.

You either:

  • Get to Augusta National and buy one in person, or...

  • Live through the stories, photos, and—if you're lucky—the merch.

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